Ninjie! MiffyxIKEA Pop-up

Branding | Exhibition Design

Timeframe

August–December 2023 

Assets

SketchUp

V-Ray

Adobe Illustrator

Adobe Indesign


Overview

Ninjie! MiffyxIKEA Pop-up is a collaboration between the global furnishing brand and famous illustrator, Dick Bruna’s most beloved rabbit. Together they have joined hand in hand together to create a series of home goods and furniture that hopes to provide a sense of nostalgia and amenity to homeowners with affordable and functional yet charming home goods.

With IKEA’s innovative designs, along with Miffy’s playful nature, the MiffyxIKEA collaboration aims to give your home the personalizations and quality it needs. This pop-up features 2 featured installations of the new MiffyxIKEA home goods collection that attendees can experience exclusively through this event.

Conceptualizing childhood

This pop-up event features two 8’ x 20’n x 9’ shipping containers joined together to create one open modular design. Along with this, the pop-up includes an outside patio for attendees to view the installations from their desired perspective. The full layout including the shipping containers and outside patio covers a total area of 50’ x 50’, allowing ample room for a multitude of guests.

On each side of the modular shipping containers, there are two exclusive MiffyxIKEA installations that feature official goods from the collaboration. Attendees are welcome to fully roam and enjoy the bedroom and living space.

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Soliciting emotion

MiffyxIKEA strives viewers to learn and remember that amidst a growing world of stress and responsibilities, there are still ways to enjoy your favorite childhood memories. Whether it be collecting figurines, binging your favorite cartoons, or even decorating your home, there’s no shame in indulging in what you like.

Take a look at the Ninjie! MiffyxIKEA Pop-up booklet!

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